Making
Ordinary
Obsolete
We are Discommon, and we’re hard to categorize, because our brains don’t work vertically. We start with the problem, then give mad chase to the solution. We’re driven to create in new and different ways, putting results above the hype. We’re the ones you turn to when it’s time to get things done, and in ways that feel new and uncommon…Discommon. By giving unlimited effort for a limited roster of tightly curated partners, we deliver no-nonsense solutions and have fun doing it. Every single day.
Latest Work:
Shift Moonwalkers
We almost ran (Moonwalked?) from this client. It's a rare opportunity for an industrial design firm to work on a truly new product in uncharted space. It's also extremely intimidating. Does the company have a clue what they are doing? Will they execute our design vision? Can they even make this idea real? All questions we asked ourselves about Shift – they were valid, the goal was steep and the engineering challenges massive. “the world’s fastest shoe – a moving walkway on your feet”.
We didn’t want to be attached to something ridiculous. But as they say, the biggest risk is taking no risk – so we dove in.
A successful Kickstarter, 50 million+ views on TikTok, articles across the globe from Hypebeast to GQ to Wired - we’re thoroughly proud of the journey we’ve gone on with Shift. There’s an astounding amount of energy in the Moonwalkers and we worked tirelessly to wrap the engineering package in functional art. From concept, to design, DFM support, prototyping, Fidlock partnership, even a little brand strategy and voicover thrown in, we Moonwalked this journey with them.
Neil Ferrier
A Scotland native and design visionary, Neil studied mechanical engineering before moving to California to join Oakley’s Advanced Product Development department. “Our job was to make the crazy ideas real,” he says of his 11 years at the sports performance and lifestyle brand. In 2014 he founded Discommon, an industrial-design firm with a varied, global design roster, from consumer electronics and medical design to architecture.
Neil has an allergy to mediocrity and is driven to produce meticulously executed, exceptional designs. In 2019 he co-founded Blok, a Swiss-made children’s watch brand launching in 2022.
Kevin Coss
Enamored with objects of beauty his whole life, Kevin found his purpose in the pursuit of elegant form and function. From an early age, he has lived by the “if you can’t afford it, make it” mentality, which quickly fostered a love of craft, quality and process. His first real foray into consumer product design arose in high school, when he started a company out of his mom’s garage.
He meticulously crafted unique tie clips, eventually going on to personally hand-finish and ship more than 7,000 pieces while he worked toward his industrial design B.S. from CSULB. After years of freelance design work, product model making and professional footwear design, he eventually found his home as head of design at Discommon. When he isn’t drawing, making models or finessing CAD surfaces, you’ll likely find him grinning ear to ear on a bike or shredding a guitar.
Jeremy Hadden
Jeremy, a founding member of Discommon, has nearly 20 years of experience in advanced product development working alongside top-tier brands. He’s currently based in a backyard converted office/shop surrounded by 3D printers, CAD machines, lasers and many other fancy tools. Since 2012, Jeremy has run a small consulting business, embracing the mindset of “making things work better” in the development of successful products.
The majority of his product development contributes to the outdoor industry, selfishly biased toward his love for adventure. When not in the office, Jeremy can be found with the throttle pinned on bikes, skis or boards near his home in the Pacific Northwest.
neil@discommon.com
Discommon
324 Wade Hampton Blvd
Greenville, SC 29609
Website by Penta Studio