Presentation is everything. We felt the only way to find packaging worthy of Iris’s future-forward headphones was to design it ourselves. Embracing the company’s ideals, we attacked the challenge of showcasing an exceptional product with maximum impact and minimal waste.

We delivered a full-suite packaging execution from concept to delivery - using Iris’s eco-friendly focus to drive design (completely eliminating single-use plastics), creating a tear-open shipping box that became the actual packaging, and allowing the premium carrying case to become an integral part of the unboxing experience. Added bonus… reducing the number of packaging elements opened up budget that was reinvested into higher-quality materials.